Revenue Enablement Assessment

Revenue Enablement requires a shift in focus for sales and marketing teams to prioritize shared goals and tasks.

Leveraging a self-assessment survey I’ve developed through hands-on experience interfacing with teams and organizations, I’ve developed a framework supported by an Enablement Playbook covering 5 key areas. Process, enablement, alignment, systems, and analysis.

Process

Support operational processes with strategic oversight. Align on datasets, prioritizing the best-fit, most engaged in-market accounts. 

Alignment

Align people resources and collaborate regularly with sales and marketing leadership on mutual revenue goals. 

Enablement

Map the entire buyer journey from lead to lifetime customer value. 

Systems

Work to optimize the tech stack with integrated marketing automation and sales software.

Analysis

Establish top revenue metrics and build dashboards that demonstrate your progress while showing direct pipeline attribution with ABM tactics.